Produce a series of visual alterations upon your source image.
1. altering the colour scheme
2. altering the intensity
3. altering the colour temperature
Examples below: show how altering the intensity of existing colour(s) can influence the messages the image intended to communicate. (work in progress)
Australian Post – If you really want to touch someone, send them a letter.
In this example I focused on the girl’s skin. Even though she has a subtle smile, her skin is an ice cold blue, which for me represents lack of/ or no emotion at all. Her facial expression also comes across more uncomfortable, with an obligation to embrace the seemingly male figure. The red strip below represents anger instead of just a Postal brand. This ad could now represent some thing for Aids (HIV) giving of the feeling of Isolation, and even abuse towards women.
This example shows the background as an intense transparent purple/violet, with the strip below as a solid purple. For me this colour gives off a sense of calmness and trust that is met with pure embrace. This ad could now represent some thing for a charity, health care, yoga/meditation studio, dating agency, or even to raise awareness towards some form of religion or spirituality.
In combination the colours don’t work well together, as they give off conflicting messages.
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