Below: Original ad for Santafebrewing
Primary: red, yellow and orange are ALL warm colours
* The initial focal point of the design is the red symbol on the bottle top that is an aggressive tone of deep red that your eyes are drawn to.
* The vibrant yellow bottle top is the second thing you focus on, with the use of the contrast in the orange and brown shadow.
* The fact that the yellow is within a circle also makes the colour stronger.
* This is also helped with the yellow/brown darker shadow running around the bottle top, that fades as the light source hits it from the top right hand corner.
* The depth of the background is created by a mix of yellow and orange gradient of colour, that is a darker shade around the edges and gets lighter as it gets closer to the bottle top.
* The backgrounds soft mix of yellow/orange help to give the illusion that the bottle top is coming out at you.
* You then view the other elements in the composition (text: brighter shade of red)
with the colour branching out to direct you to the shade of red - NW, NE, SE and then the caption that is also set in the same tone.
* The orange arrows that help to give the impression of a compass, are also tonally deeper in orange to stand out, but secondary to the red type.
* The web address below is the last piece of information you look at, set in the same tone of red and orange as the above.
Jason— your selection of the beer ad for this exercise showed a clear understanding of how colour, shading and contrast work together to give the illusion of dimension. To further link your selected ad to your 3D recreation, experimentation with other materials (metallic surfaces etc) could have emphasized the contrast between the faded background and the cap. Using found objects like actual maps or bottle caps may have helped to clarify some of your design decisions. Your written analysis of the work shows a clear understanding of the relationship between colour and form. Overall, good work.
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